Tag Archives: social media

Conversations in Public Relations: three years of great interviews

Goodbye-2012-Happy-New-Year-2013-Picture67107801_2012122812231As 2012 draws to a close, we are happy to report that Conversations in Public Relations is still going strong, which motivates us to have an even better fourth year in 2013.

David and I are looking forward to recording even more video interviews with Washington, DC area communicators, marketers, PR pros, and advertising experts in the new year.

In 2012, we added 96 YouTube subscribers, bringing our total to 333.  We had an additional 17,625 views bringing our total views to 61,640.

Previous guests take note: the older videos continue to get lots of play, with some numbering in the thousands of views.

Our gender split of viewers is nearly 50/50 — the audience is 51.7% male and 48.3% female.

Please subscribe to Conversations in Public Relations on YouTube, and let us know your ideas for video topics and guests.  Happy New Year!


PR Careers: Advice for Job Interviews, with Rachel DiCaro Metscher

Are you looking for your first job, or an internship, in public relations, corporate communications, or marketing? Need some job-winning advice?

Rachel Metscher, Corporate Communications Director with Hobsons http://www.hobsons.com shares advice on using social media, job interviews, and even rejections to obtain a job in the competitive public relations field.

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson of Fletcher Prince http://www.FletcherPrince.com as a service to the community.  Please subscribe to our YouTube Channel and Like Conversations in Public Relations on Facebook If you would like to be a guest on Conversations in Public Relations, please email Mary at FletcherPrince.com

A Conversation with Amanda Miller Littlejohn

Amanda Miller Littlejohn of Mopwater Social PR  is well-known in the DC area for her public relations and social media work, and particularly for her blog and the workshops and seminars she organizes.

In this interview with Mary Fletcher Jones, Amanda shares how she got started in public relations and marketing, and describes the work she does with clients.

Follow Amanda on Twitter: @amandamogul

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson as a service to the communications community.  For more information or to propose a guest or show topic, please contact Mary@FletcherPrince.com.

Like Conversations in Public Relations on Facebook: http://www.Facebook.com/ConversationsinPublicRelations


What does it take to be successful in digital? (VIDEO)

Peter Corbett of iStrategyLabs http://www.istrategylabs.com runs a successful digital agency in Washington, DC.   In this conversation with Mary Fletcher Jones, Peter expresses some strong views about what it takes to be successful in this business.

Do you agree with Peter?  Contribute your opinion in the comments.

Recorded May 6, 2010 for Conversations in Public Relations & Examiner.com

Using social media to help the environment (VIDEO)

Stephen Mandzik

Steven Mandzik

Steven Mandzikhttp://www.acleanlife.org — describes how he uses blogs, Twitter, Facebook, and other social media to promote a healthy lifestyle and a cleaner environment. His nonprofit organization, A Clean Life, offers support and tips, including a free, downloadable guide to local farmers’ markets.

Since recording this interview, I’ve reduced the amount of my household garbage by more than half! Stephen’s recommendations for social media — and environmentally friendly lifestyle changes — really work.

Follow Steven on Twitter @robotchampion

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Digital Capital Week is coming! (VIDEO)

Digital Capital Week

Digital Capital Week

Plans for Digital Capital Week — a free festival focused on technology and social media taking place June 11 – 20, 2010 — are well under way.

Here is just one example of the many free presentations and workshops that will take place

Tuesday, June 15, 9:30 a.m.  Social and Traditional Media: How News and Media Organizations are Getting Social and Why They Need at Grosvenor Auditorium at National Geographic (1600 M Street, NW., Washington, DC).  A panel event hosted by USA TODAY, looking at real and tactical ways news and media organizations are using social media to share content, engage readers and get results. Moderated by Carlos Roig, VP of Digital Media Strategy at Home Front Communications. Panelists: Andy Carvin – Senior Strategist for National Public Radio’s Social Media Desk; Robert Michael Murray – VP of Social Media for National Geographic; and Benet Wilson – Online Managing Editor for Aviation Week’s Business Aviation and Co-Chair of the National Association for Black Journalist’s Digital Journalism Task Force.

Nearly 3,000 people have registered for Digital Capital Week, Currently, there are less than 57 free tickets left.  To register, visit http://dcweek.eventbrite.com

For more information, visit http://www.digitalcapitalweek.org

Presenting Steven Mandzik

Steven Mandzik

Steven Mandzik

Steven Mandzik is a guest on Conversations in Public Relations.

Steven Mandzik is the founder of A Clean Life, a local nonprofit organization that educates people about healthy decisions they can make to improve their lives and the environment.

Steven is a passionate evangelist for healthy food choices, including options such as shopping for produce at farmer’s markets in the Washington, DC area.  What is also interesting about Steven is that he has worked in social media, and is now effectively applying those social media skills to promote his cause, including using Twitter and blogs.  Steven’s work is an example of how nonprofit organizations may use social media to promote causes at the grassroots level.

Steven suggests that consumers look to social media sources and communities in addition to mainstream media for informing choices about their health.  He points out that mainstream media tends to be heavily influenced by studies that are underwritten by special interests.  However, social networking communities have useful wisdom and practical advice to share.

Follow Steven on Twitter @robotchampion and @acleanlife.  His blog, which includes a downloadable brochure listing all local farmer’s markets, is found at http://www.acleanlife.org

The future of social media – with Barry Reicherter, Widmeyer Communications

Barry Reicherter, Senior Vice President at Widmeyer Communications and the Digital and Creative lead fo the public relations agency, shares best practices for employing social media in public affairs campaigns, as well as his views on where social media is heading in the future.

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations, October 2009.

Barry Reicherter: Digital and Creative Lead at Widmeyer Communications

Meet Barry Reicherter, Senior Vice President and head of Digital and Creative at Widmeyer Communications. Barry shares how he became involved in digital and social media, and talks about his work at Widmeyer http://www.Widmeyer.com

This social media video is part of the Conversations in Public Relations series. Produced October 2009 by Mary Fletcher Jones and David Hyson.

Digital Influence Strategist Karen Untereker

What kind of work is involved in a word-of-mouth campaign? In this interview, Ogilvy PR Digital Influence Specialist Karen Untereker shares what it’s like to work for a major PR firm on social media projects.

Follow Karen on Twitter http://twitter.com/unterekless

Recorded and produced by Mary Fletcher Jones and David Hyson October 2009. All rights reserved.