I’ve met a lot of incredibly capable PR people who are not going to get very far in the PR world. That’s because in order to become a valued professional in today’s marketplace, PR pros need much more than the talent to communicate.
Today’s successful PR pro needs the “hard” business skills to become a valued business partner and not a mere tactician. PRSA-NCC’s annual “From PR Manager to PR Leader” half-day seminar on Feb. 13 will share some of these skills that PR people need to take their career to that next level. Here are just a few.
1) Become self-aware first
A good manager looks in the mirror first. Do you really know your management strengths and weaknesses and are you willing to do the hard work to minimize your deficiencies? Do you know your personality type and management style and are you willing to accept constructive criticism? If…
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