Monthly Archives: October 2009

Digital Influence Strategist Karen Untereker


What kind of work is involved in a word-of-mouth campaign? In this interview, Ogilvy PR Digital Influence Specialist Karen Untereker shares what it’s like to work for a major PR firm on social media projects.

Follow Karen on Twitter http://twitter.com/unterekless

Recorded and produced by Mary Fletcher Jones and David Hyson October 2009. All rights reserved.

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Twitter with a twist: the story of 10thFlrVending

Meet Karen Untereker, Digital Influence Strategist at Ogilvy Public Relations and the “facilitator” of 10thFlrVending, the hilarious Twitter persona of the vending machine on Ogilvy PR’s 10th Floor.

Karen talks about the genesis of 10thFlrVending and its surprising popularity on Twitter.

Follow @10thFlrVending http://twitter.com/10thFlrVending for funny updates that also provide a refreshingly authentic look inside one of DC’s top PR firms. Follow Karen @unterekless http://twitter.com/unterekless

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Changing Behavior with PR: Sarah Temple, Social Marketing Expert

Tune in for a fascinating discussion with Sarah Temple, Senior Vice President of Social Marketing at Ogilvy Public Relations.

Sarah explains how social marketing campaigns can tackle important social issues, and presents some best practices from Ogilvy’s illustrious work in this area. To read the details of these cases, visit http://www.ogilvypr.com/en/practices/…

Sarah was recently honored as a nominee for Washington PR Woman of the Year by Washington Women in Public Relations.

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Presenting Karen Untereker, Ogilvy Digital Strategist

Karen Untereker

Karen Untereker

Karen Untereker is a guest on Conversations in Public Relations.

As a digital strategist for Ogilvy’s 360° Digital Influence, Karen Untereker works with a number of clients on interactive and word of mouth marketing campaigns.

Prior to joining Ogilvy PR, Karen was a Senior Analyst in Strategy and Analytics at AtmosphereBBDO in New York.  There she supported online advertising campaigns, analyzed interactive campaign and site metrics, and developed social media strategies for Fortune 500 companies and large non profits alike.

Karen began her career in marketing at Digitas in New York.  She led direct mail campaigns and product branding efforts for American Express.

Karen holds a bachelor’s degree in Art History and French from Williams College.  She currently resides in Washington, DC and loves cooking, reading, and museum hopping.  She is on the National Board of Advisors for the Baldwin School in Bryn Mawr, Pennsylvania.

Follow Karen on Twitter http://twitter.com/unterekless

Presenting Ben Finzel, Public Affairs Head at Widmeyer Communications

Ben Finzel is a guest on Conversations in Public Relations.

benfinzelBen Finzel is head of the public affairs practice at Widmeyer Communications.

Ben’s career has focused on energy and environmental communications and policy, and included involvement in many of the most significant energy and environmental issues of the past two decades.  He led media relations teams on the launches of a worldwide conservation program for Worldwide Fund for Nature, the release of the Combat Climate Change report in Washington, and the first publicly accessible hydrogen refueling station in the United States for Shell Hydrogen. He has also directed national consumer education campaigns on tire safety (for the rubber manufacturing industry), dig safety (for the underground utility infrastructure community) and energy efficiency (for the Alliance to Save Energy).

As a presidential appointee at the U.S. Department of Energy (DOE), Ben managed the communications operation for the Office of Energy Efficiency and Renewable Energy, developing and promoting the “Clean Energy for the 21st Century” brand.

Previously, Ben was a Senior Vice President in the Washington office of Fleishman-Hillard.

He is an award-winning communications counselor having won a Silver Anvil and an IABC Bronze Quill in his career.

Follow Ben Finzel on Twitter at http://twitter.com/benfinzel

Presenting Barry Reicherter, head of Widmeyer’s Digital and Creative

Barry Reicherter is a guest on Conversations in Public Relations.

barryBarry Reicherter leads the Digital and Creative group at Widmeyer Communications servicing the firm’s clients such as CourseSmart, Pfizer, Western Governors University and the Association of American Publishers.

Prior to joining Widmeyer, Reicherter led Porter Novelli’s digital group where his group developed  online programs for Hewlett Packard, Crayola, the U.S. Department of Agriculture, Georgia-Pacific, the Centers for Disease Control and Prevention, the U.S. Department of Health and Human Services, Abundant Forests Alliance, Robert Wood Johnson Foundation, American Legacy Foundation, Propane Education and Research Council, Busch Entertainment Corporation, Penske, Capital One, Mortgage Insurance Companies of America, Noblis, and others.

Follow Barry on Twitter http://twitter.com/barryreich

Presenting Margaret Dunning, Widmeyer Communications

Margaret Dunning is a guest on Conversations in Public Relations.

Margaret Dunning

Margaret Dunning

Margaret Dunning is a principal in Widmeyer Communications and head of the Washington, DC office.   She works with a number of the firm’s corporate, government, nonprofit and foundation clients and also oversees the firm’s Higher Education and Research practices.

Margaret has provided counsel to Pearson, Fannie Mae, Lumina Foundation for Education, Business Roundtable, Wellesley College and Association of American Publishers, among others.

Prior to joining Widmeyer, Margaret was vice president and director of communications for Public Agenda, a New York-based nonpartisan, nonprofit public opinion research and citizen education organization.

Margaret also worked for The Advertising Council on campaigns ranging from drunk driving awareness and Head Start to forest fire prevention with the Ad Council’s oldest icon, Smokey Bear. On the broadcast front, she headed up the television production company responsible for “The McLaughlin Group” and “John McLaughlin’s One on One,” which are seen on NBC and PBS stations nationwide, as well as “McLaughlin,” one of CNBC’s first evening programs.

During the Reagan Administration, Margaret worked in the Office of Management and Budget, after having been a Capitol Hill staffer for a Member of the U.S. House of Representatives.

Margaret serves as an advisor to the American Red Cross’ Office of Public Affairs.

Follow Margaret on Twitter at http://twitter.com/margaretdunning

Presenting Sarah Temple, Ogilvy PR Social Marketing Expert

Sarah Temple is a guest on Conversations in Public Relations.

OgilvyWash_LogoSarah Temple
is the Senior Vice President for the Social Marketing Practice at Ogilvy Public Relations.  Her areas of expertise include strategic communications planning and corporate social responsibility programming.

Sarah serves as project director or counselor for a number of federal clients, including the National Heart, Lung, and Blood Institute, the Centers for Disease Control and Prevention, and the National Institutes of Health on social marketing initiatives ranging from women’s health and cancer to family history and children’s health.

As project director for “The Heart Truth,” Sarah directs campaign activities to reach mid-life women, including African American and Hispanic audiences.  She also spearheaded the award-winning campaign’s partnership with America’s fashion industry to launch the Red Dress symbol for the issue of heart health.

Sarah Temple was recently selected as an honoree for the Washington PR Woman of the Year Awards by Washington Women in Public Relations.

A Conversation with Jessica Berk Ross: EVP at Ruder Finn

Meet Jessica Berk Ross, Ruder Finn Executive Vice President and General Manager of the Washington, DC office.

In this interview with Mary Fletcher Jones, Jessica shares what she loves about her job, and the qualities that make Ruder Finn an outstanding public relations agency to work for.

This segment is part of a series profiling public relations agencies in Washington, DC. for Conversations in Public Relations.

Produced by Mary Fletcher Jones. Direction by David Hyson.

View all episodes on YouTube and http://www.prconversations.wordpress.com

The Agency Experience: Perspective from Brian Perry, Ruder Finn

Brian Perry is an Account Coordinator at the Washington, DC office of Ruder Finn, one of the world’s largest independent public relations agencies.

Listen as this young professional describes how he began his career in public relations, what it’s like to work for an agency, and tips for landing a PR agency job.

Brian also talks about Ruder Finn’s innovative environmental public relations practice.

Your host for this episode of Conversations in Public Relations is Mary Fletcher Jones. Direction by David Hyson.

View all episodes on YouTube and http://www.prconversations.wordpress….