Peter Stanton and Mary Fletcher Jones
What is the difference between an independent public relations firm and an investor-owned one? In this Conversations in Public Relations video interview, Peter Stanton of Stanton Communications http://www.stantoncomm.com makes the case for independent firms.
Does Peter have a point? Note your opinion in the comments.
Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson.
Midy Aponte — of the Washington, DC-based Sanchez Ricardo Agency http://www.sanchezricardo.com — explains the best practices associated with marketing to Hispanic audiences.
Midy explains how to
- Develop relationships with Hispanic-oriented organizations and thought leaders
- Use social media
- Increase your of Hispanic audiences understanding through research and networking