Monthly Archives: June 2010

The case for independent PR firms (VIDEO)

Peter Stanton and Mary Fletcher Jones

Peter Stanton and Mary Fletcher Jones

What is the difference between an independent public relations firm and an investor-owned one?  In this Conversations in Public Relations video interview, Peter Stanton of Stanton Communications http://www.stantoncomm.com makes the case for independent firms.

Does Peter have a point?  Note your opinion in the comments.

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson.

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Hispanic Marketing Do’s and Don’ts (VIDEO)

Midy Aponte — of the Washington, DC-based Sanchez Ricardo Agency http://www.sanchezricardo.com — explains the best practices associated with marketing to Hispanic audiences.

Midy explains how to

  • Develop relationships with Hispanic-oriented organizations and thought leaders
  • Use social media
  • Increase your of Hispanic audiences understanding through research and networking