Monthly Archives: April 2009

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Hello Conversations in Public Relations fans!   Now that we have more than thirty videos live, as well as a growing group of Facebook fans, I would like to invite each of you to support this free series by taking just a few minutes of your time to rate or review the videos.   Please take a moment to rate a Conversations in a Public Relations video, or comment on the blog.

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A Conversation with Heathere Evans-Keenan

A Conversation with Heathere Evans-Keenan: Demonstrating the Value of Public Relations

Join Conversations in Public Relations as we meet Heathere Evans-Keenan, founder of the award-winning agency Keenan PR, PR Woman of the Year Honoree, and former PRSA-NCC President.

Heathere recently moderated a PRSA-NCC panel discussion on how to demonstrate the value of public relations and shares many valuable tips in this video. Produced by Mary Fletcher Jones (April 2009).

Connecting with Social Media


In this 2-1/2 minute Conversations in Public Relations video, 5 communicators share how they connect with others, personally and professionally, using a variety of social media. Featured are Jeff Ghannam, Heathere Evans-Keenan, Tomeka Rawlings, Larissa Fair, and Sabrina Kidwai. Produced by Mary Fletcher Jones, April 2009.

Presenting Jeff Ghannam, President Elect, PRSA-NCC

Jeff Ghannam

Jeff Ghannam

Jeff Ghannam is a guest on Conversations in Public Relations.


Jeff is a six-year member of the board of directors for the National Capital Chapter of the Public Relations Society of America (PRSA-NCC).  He is currently president-elect of the chapter and has served as treasurer (2007-2008), chair of the Professional Development Committee (2004-2006), and member of the Program Committee (2003).


Jeff has more than 20 years of experience in corporate and non-profit communications and journalism. As vice-president of communications at the Biotechnology Institute, an Arlington, Va.-based nonprofit organization that promotes biotechnology education, he is responsible for leading the strategic and day-to-day communications initiatives for the organization.


Previously, Jeff was the director of communications for the Society of American Foresters, where he was responsible for national media outreach campaigns, marketing communications, publications, and grassroots communications.


Prior to joining the nonprofit community, Jeff owned a communications consultancy that served leading corporate, government, and nonprofit clients.


He received a BA in journalism from The American University in Washington, D.C.


Presenting Heathere Evans-Keenan

Heathere Evans-Keenan

Heathere Evans-Keenan

Heathere Evans-Keenan is a guest on Conversations in Public Relations.

After more than a decade in corporate, government and agency public relations, Heathere Evans-Keenan, APR, founded Keenan PR, Inc. in 1999. The firm is now an award-winning public relations and marketing agency having received the highest accolades in the industry, including multiple Silver Anvils by the Public Relations Society of America.

Heathere is known for her media training, presentations skills and messaging workshops across the country. A San Diego native, she began working for the local NBC news affiliate, served as vice president of corporate communications for a nationwide $1.6 billion telecommunications company, and was president of PRSA’s 1,400 member chapter in the Greater Washington D.C. area, and was nominated Woman of the Year by Washington Women in Public Relations.

A Tale of Two Bloggers


Two Washington, DC area professionals at different stages in their careers reveal why they blog and share the benefits of blogging for communicators.

Featuring commentary from Kate Perrin and Larissa Fair. Produced by Mary Fletcher Jones for Conversations in Public Relations.

A Conversation with Tomeka Rawlings, IABC-DC President

A Conversation witih Tomeka Rawlings, IABC-DC President

In this video interview, meet Tomeka Rawlings, President of the DC chapter of the International Association of Business Communicators (IABC-DC) and a Washington, DC area communications consultant. Tomeka shares her thoughts on communications today and how communicators can remain competitive. She describes the benefits of membership in IABC-DC, and talks about her goals for the direction of the membership organization.

This video is part of the Conversations in Public Relations series produced by Mary Fletcher Jones.

A Conversation with Sabrina Kidwai, PROnet Organizer

A Conversation with Sabrina Kidwai, PROnet organizer

Meet Sabrina Kidwai, public relations professional and organizer of PROnet, a committee within the Public Relations Society of America, National Capital Chapter, that plans networking happy hours and professional development events for Washington, DC area young professionals in public relations.

Learn why it’s important to become involved with this dynamic group.

Mary Fletcher Jones is your host for this episode of Conversations in Public Relations, a video series that features interviews with Washington, DC area public relations professionals.