Category Archives: News

Conversations in Public Relations: three years of great interviews

Goodbye-2012-Happy-New-Year-2013-Picture67107801_2012122812231As 2012 draws to a close, we are happy to report that Conversations in Public Relations is still going strong, which motivates us to have an even better fourth year in 2013.

David and I are looking forward to recording even more video interviews with Washington, DC area communicators, marketers, PR pros, and advertising experts in the new year.

In 2012, we added 96 YouTube subscribers, bringing our total to 333.  We had an additional 17,625 views bringing our total views to 61,640.

Previous guests take note: the older videos continue to get lots of play, with some numbering in the thousands of views.

Our gender split of viewers is nearly 50/50 — the audience is 51.7% male and 48.3% female.

Please subscribe to Conversations in Public Relations on YouTube, and let us know your ideas for video topics and guests.  Happy New Year!

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2010 in review: Conversations in Public Relations Blog Health

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is doing awesome!.

Crunchy numbers

Featured image

The average container ship can carry about 4,500 containers. This blog was viewed about 16,000 times in 2010. If each view were a shipping container, your blog would have filled about 4 fully loaded ships.

 

In 2010, there were 28 new posts, growing the total archive of this blog to 155 posts. There were 26 pictures uploaded, taking up a total of 11mb. That’s about 2 pictures per month.

The busiest day of the year was May 11th with 130 views. The most popular post that day was On ethics, with Peter Stanton (VIDEO).

Where did they come from?

The top referring sites in 2010 were en.search.wordpress.com, twitter.com, facebook.com, youtube.com, and en.wordpress.com.

Some visitors came searching, mostly for makeup, make up, make-up, wardrobe, and make up tips.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

On ethics, with Peter Stanton (VIDEO) May 2010

2

What to Wear in the Conversations Videos January 2009
1 comment

3

Look Good on Video: Makeup Tips for Women January 2009

Conversations in Public Relations 2009 Wrap-Up

I launched Conversations in Public Relations in January of this year, so it seems like the perfect time, as 2009 draws to a close, to thank all the wonderful and fascinating guests who agreed to be interviewed and to share what they know with Washington, DC metro area communicators.

We produced more than 80 videos for the online video series this year, and considering that we didn’t get paid for a minute of it, I think that’s a pretty big achievement!

Thanks to the fans who read this blog 8,000+ times and who watched the YouTube videos 8,000+ times this year.  It was nice to see you on iTunes, too (people downloaded the show 5,000+ times).

I am especially grateful to David Hyson for his unfailing support and direction.

Thanks also to the talented Ross Putman who filmed the first episodes for us and to the gifted Katie Donohue who designed the graphics and logo associated with the blog and online video series.

Best wishes to all of you for a happy new year.

About the video podcast, Conversations in Public Relations

Mary Fletcher Jones, Host of Conversations in Public Relations

Mary Fletcher Jones, Host of Conversations in Public Relations

Conversations in Public Relations features online video interviews with Washington, DC-area public relations, advertising, and communications professionals.  The series is hosted by Mary Fletcher Jones, and is found on iTunes, YouTube, the Conversations in Public Relations blog, and other sites.

Goals associated with this series include

  • Provide useful and relevant, career-enriching content to the local PR and communications community.
  • Familiarize the PR and advertising community with the contributions and insights of local thought leaders.
  • Promote the profession in a positive, entertaining, and accessible way.

The InvestmentConversations in Public Relations is produced by Fletcher Prince, which underwrites the production and promotion expenses of the series as a public service to the local communications community.  Guests do not pay to appear on the program and are not compensated for their appearance.  The videos are distributed free of charge.

Each video in the series represents about 20 hours of work, including scheduling guests, obtaining and resizing photos and logos, writing scripts, guest bios, and show notes, videotaping, editing, creating and inserting graphics and music, formatting for video, previewing with guests, and uploading the final versions to the blog, iTunes, YouTube, Facebook, and other video sharing sites.  Additional hours are spent promoting the show and individual episodes on Twitter, Facebook advertising, postcard mailings, and press releases.

Target Audience: Public relations, marketing communications, and advertising professionals in the Washington, DC area.  However, the podcast is downloaded all over the world and the series has a global group of Facebook fans.

Content: 5-10 minute video profiles of

  • Professionals who specialize in a niche area/provide subject matter expertise (e.g., Arnold Worldwide’s Karen Riordan and Susan Rink)
  • Washington PR Woman of the Year Award winners (e.g., APCO Worldwide’s Margery Kraus and Porter Novelli’s Carolyn Tieger)
  • Representatives from professional membership organizations (PRSA, Ad Club, Social Media Club, IABC, STC WDC, WWPR, etc.)
  • Representatives from businesses that cater to the PR/communications community (e.g., Marketwire, BurrellesLuce)
  • PR Authors, bloggers, news media (e.g., Robert Deigh, Kate Perrin)
  • Communications students and young professionals (e.g., Kristen Powers)
  • Volunteer and pro bono work projects
  • Representatives for special events, awards, and conferences relevant to public relations and advertising

Distribution: YouTube, Blip.TV, Facebook, iTunes, and other free online video distribution channels.  Conversations in Public Relations Blog. The Washington Marketing and PR Examiner.com column.

Promotion: Twitter posts, Facebook Fan page, monthly give-away for Facebook fans, targeted Facebook paid ads, postcard mailings to public relations and advertising agencies, press releases to local news media/bloggers.

Reach Statistics: Between its launch in January 2009 and May 15, 2009, the video podcast has downloaded 1,000 times through iTunes, the 31 videos on YouTube have been viewed 1,320 times, and videos have also been viewed through Facebook Video, Blip.TV, AOL Video, and Daily Motion. The show’s blog has been viewed more than 1,100 times. The show’s Facebook Page has 80 fans from all over the world, and the show’s Twitter account has 80 followers.

Rate us, review us, comment on us

Our Podcast Logo

Our Podcast Logo

Hello Conversations in Public Relations fans!   Now that we have more than thirty videos live, as well as a growing group of Facebook fans, I would like to invite each of you to support this free series by taking just a few minutes of your time to rate or review the videos.   Please take a moment to rate a Conversations in a Public Relations video, or comment on the blog.

You can rate or comment on the videos on Facebook or YouTube by clicking one of the links to the right.   It’s also easy to rate our podcast on iTunes.  If you use iTunes, just go to the iTunes store where you usually watch videos and download music.  In the search bar, enter: Conversations in Public Relations.  You will see our video podcast, and we welcome your reviews!  The more, the better.

As always, please feel free to comment on the blog.

And we would love to have you follow us on Twitter!  We post updates and new video announcements to our Twitter followers.

Thank you for sharing Conversations in Public Relations with your friends who you think would enjoy it.

Surprising Statistics for Social Media Content

Mary Fletcher JonesI thought I would share the statistics for the Conversations in Public Relations video series and blog, since people may be interested in the extent of exposure they may expect when investing in a video or blog project.  This is a small example of how effort expended on social media content generation will attract an audience.

Here are the statistics I have collected (for 2 months):

  • The blog has been viewed, to date, 554 times.
  • The video podcast is on iTunes and has been viewed 1600 times.
  • The videos have been viewed on YouTube 900 times.
  • The videos have been viewed on mDialog, Daily Motion, and Blip.TV, and Apple iPhones cumulatively, about 200 times.
  • Surprisingly, although we have 58 Facebook fans, the videos have been viewed less than 50 times on Facebook.

When reviewing these findings, keep in mind that Conversations in Public Relations is two months old, as of yesterday, March 6, 2009, and that the series is focused on one industry — public relations — in the Washington, DC area.  That is the context.

Also be aware that these reach numbers should be considered conservative.  The videos and blogs appear elsewhere in newsfeeds and other sites, such as WWPR’s YouTube site and other video sharing platforms.  The videos appear on other people’s web sites.  So I can’t account for each and every view, because I don’t have access to those statistics.  So, if this work were for a client, or if I were trying to monetize the series, I would conservatively estimate that the actual reach statistics were 20% to 25% higher than this.  But I think it’s always best to state what you can with certainty.

Now these reach statistics are humble by video and podcasting standards.  Popular YouTube videos and iTunes podcasts can have tens of thousands, or even hundreds of thousands of downloads.  But I never considered this series in that class.  I just wanted to help tell a great, local story through video.

I was definitely surprised by the statistics.  I thought we would have a very small, local audience for this series.  I expected the Facebook statistics to be much higher and the podcast statistics to be much lower.  And the reverse was true!  I feel this lends validation for the exposure value of YouTube and podcasting.

Further, I am astonished by what I have learned about the audience for this series (in a good way).  The podcast is being downloaded all over the world.  For example, I just posted a podcast episode on public relations organizations a couple of days ago, and as of today, it has bee downloaded 5 times in Africa and twice in Australia  It was also downloaded several times in Europe and Asia.  Just that one single episode.

Doesn’t that make you wonder?

And although the series does have a local focus, we have Facebook fans from all over the country, and the world.  Michael Cherenson, the CEO of PRSA, somehow found our Facebook page and is a fan.  Our last two contest winners were from Australia and Singapore.  And they say they really enjoy being fans.

So, I am very happy with the numbers.  I give credit to the guests who have participated and helped promote the series, and to Ross Putman for editing many of the videos, and to Katie for her appealing logo and graphics.

I hope to grow the audience for the series, with your help. Please share this series with your friends who you think will enjoy it.

We made “New and Notable” in iTunes!

What a thrill — the Conversations in Public Relations video podcast was just featured as “new and notable” in the iTunes podcast directory for Business and Management video podcasts.  In the little world of podcasting, this kind of recognition is huge.  It puts us on the front page (we are the first video) and it can boost the audience tremendously.  I know Katie Donohue’s eye-catching logo helped us snag that premium spot on the page!

newandnotable

I am so grateful to iTunes for this support, and to everyone who has supported this project in its early stages, especially the people who have taken the plunge and allowed us to interview them!  Thank you.

Contest Today!

If you haven’t joined our Facebook page as a fan today,  be sure to do that by 3 p.m. today, because we’re holding a prize drawing. We will draw names, and one of our Facebook fans will win a copy of Robert Deigh’s book, “How Come No One Knows About Us?”

Meet Ross Putman, Video Production Specialist

Ross Putman

Ross Putman

Ross Putman is Fletcher Prince’s video production specialist and filmed the videos of Conversations in Public Relations.  Ross began work with Fletcher Prince in the summer of 2008 after graduating from the University of Maryland.  Ross is now a graduate student at the University of Southern California and aspires to be a screenwriter.  Ross is also a musician. The theme music for Conversations in Public Relations was composed and performed by him.

Meet Katie Donohue, Graphic Designer

Graphic Designer

Katie Donohue

Katie Donohue has designed the terrific graphics for Conversations in Public Relations.   Katie interned with Fletcher Prince in the summer of 2008 while she was a student at James Madison University, and now works for Fletcher Prince on a freelance basis.  Her colorful, contemporary designs grace the video’s titles and name plates and logo.

Our Podcast Logo

Our Podcast Logo