Monthly Archives: August 2009

Jim Krol explains the GSA schedule

Have you wondered how communicators and agencies obtain federal contracts? Would you like to get on the GSA Schedule? This video interview features Jim Krol, Vice President of Xenophon Strategies, a communications firm headquartered in Washington, DC. Jim will talk about the GSA Schedule, and the business opportunities it presents for communications professionals.

Jim manages a GSA scheduled contract for Xenophon. Xenophon ( is particularly distinguished as the winner of the 2009 Silver Anvil Award for Public Affairs Campaign of the Year.

Jim formerly worked for GSA, and managed the agency’s national public relations and marketing efforts.

This video is part of the series Conversations in Public Relations, produced by Mary Fletcher Jones. Please visit the Conversations in Public Relations blog


Marissa Levin explains goverment contracts

How to obtain Federal Government contracts

Would you like to obtain a federal contract? Working for the federal government can be a lucrative proposition for public relations agencies, advertising agencies, marketing firms, and creative services firms, as well as independent consultants.

However, the process of getting on the GSA Schedule is complex and competitive. In this Conversations in Public Relations video interview, Marissa Levin, CEO of Information Experts ( and DC Women’s Entrepreneurship Examiner for ( provides helpful tips for communicators who would like to obtain federal agency clients.

Marissa Levin to speak at two upcoming events

Marissa Levin to speak on government contracting at two DC events

Are you interested in learning how to obtain government contracts or how to get on the GSA Schedule?

Information Experts CEO Marissa Levin, whose communications firm works with many federal agencies, will speak about Federal contracts at two upcoming events.

August 5, 2009: National Small Business Government Contracting Forum. To register, visit

Marissa will also speak at the Northern Virginia Business Women’s Conference on November 12, 2009. To register, visit readers will recognize Marissa. She writes the DC Women’s Entrepreneurship column for

Presenting Jim Krol, GSA Schedule Expert

Jim Krol, Xenophon Strategies

Jim Krol, Xenophon Strategies

Jim Krol is a guest on Conversations in Public Relations

Jim Krol, Vice President, Xenophon Strategies, has over 11 years of experience in all aspects of marketing communications, including branding, media relations, public affairs, events, and organizational management. From Fortune 500s and pre-IPO start-ups, to Presidential political campaigns and the Executive branch of federal government, he has counseled seasoned executives and led teams from organizations of all sizes developing strategic plans that move the meter on organizational objectives.

Prior to joining Xenophon Strategies, Jim spent three and a half years at the U.S. General Services Administration(GSA) where he served as Deputy Associate Administrator of Communications and Marketing where he was responsible for all national, creative design, branding, public affairs, marketing, and web for the agency. Before his tenure at GSA, he worked on the Bush/Cheney re-election campaign in Michigan, a key battleground state, as the Director of Events and was later promoted to the Deputy Executive Director.

Prior to that, Jim led marketing and sales efforts at a start-up software company specializing in inventory management. Jim started his career in sales and marketing with General Mills as a sales representative in the field and later as a business manager overseeing product sales and marketing in the southwestern U.S.

He received a double major from Hillsdale College in Marketing and History and has won numerous awards including a regional marketing award featuring General Mills’ Box Tops for Education campaign and a Distinguished Service Award from GSA.

Presenting Marissa Levin, GSA Schedule Contractor

Marissa Levin, Information Experts

Marissa Levin, Information Experts

Marissa Levin is a guest on Conversations in Public Relations.

Marissa Levin is CEO of Information Experts, a strategic communications consulting firm that works with several federal government agencies.

An instructional designer by education, a business leader and strategist by trade, and a marketer by temperament, Information Experts founder Marissa Levin is a leading proponent of the integrated communications vision.

She speaks and writes on the subject extensively and leads Information Experts organizationally on key strategies and solutions for integrating communications for organizations across a wide range of vertical markets.

Marissa was a finalist for the Ernst & Young Entrepreneur of the Year Award, Women in Technology Entrepreneur of the Year Award and the Stevie Award.

Marissa also is the DC Women’s Entrepreneurship Examiner for