Monthly Archives: December 2009

Conversations in Public Relations 2009 Wrap-Up

I launched Conversations in Public Relations in January of this year, so it seems like the perfect time, as 2009 draws to a close, to thank all the wonderful and fascinating guests who agreed to be interviewed and to share what they know with Washington, DC metro area communicators.

We produced more than 80 videos for the online video series this year, and considering that we didn’t get paid for a minute of it, I think that’s a pretty big achievement!

Thanks to the fans who read this blog 8,000+ times and who watched the YouTube videos 8,000+ times this year.  It was nice to see you on iTunes, too (people downloaded the show 5,000+ times).

I am especially grateful to David Hyson for his unfailing support and direction.

Thanks also to the talented Ross Putman who filmed the first episodes for us and to the gifted Katie Donohue who designed the graphics and logo associated with the blog and online video series.

Best wishes to all of you for a happy new year.


Anatomy of a press conference – with Amy Shaw

If you’ve ever wondered what kind of work goes into producing a press conference, tune in as SNM’s Associate Director of Public Relations Amy Shaw shares best practices for obtaining media coverage. Amy discusses how to connect with reporters, how to hold a virtual press conference, and how to maintain momentum and relationships after the press conference.

Recorded in December 2009. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Virtual Press Conference Tips from Amy K. Shaw

Amy K. Shaw, Associate Director of Public Relations at SNM (, shares the results of her organization’s amazing success with obtaining media coverage at their annual conference by presenting a well-planned press conference, including the element of a virtual press conference created with Ustream live streaming online video.

To download Amy Shaw’s PowerPoint presentation (11 slides) about this press conference, visit…

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson. Recorded December 2009.

Presenting Amy Shaw, SNM PR Associate Director

Amy K. Shaw

Amy K. Shaw

Amy Shaw is a guest on Conversations in Public Relations.

Amy K. Shaw is Associate Director, Public Relations, at SNM (Society of Nuclear Medicine), a nonprofit association headquartered in Reston, Virginia that represents 17,000 physicians and members of the molecular imaging community.

Prior to joining the SNM, Amy served as the Communications Officer for the Marian Koshland Science Museum of the National Academy of Sciences in Washington, DC.  Before moving to the Washington, DC area, she taught undergraduate French courses at the University of North Carolina at Chapel Hill.

She is currently earning a Master’s degree in Strategic Public Relations from George Washington University.