Monthly Archives: May 2009

Presenting Rachel Maleh

Rachel Maleh is a guest on Conversations in Public Relations.

VSA_c wwwRachel Maleh has almost 20 years of experience in creating and planning outreach campaigns that inform and educate community members, elected officials and media representatives through mailings, presentations, display materials, promotional materials and events.

As the Vice President of Public Awareness for VSA arts, Rachel is responsible for the organization’s external relations program, including media relations, publications, events, as well as the visual arts and performing arts programs.

Rachel Maleh

Rachel Maleh

Prior to joining VSA arts, Rachel was Vice President at Enterprise Community Partners, an non-profit organization that helps build low-income housing.  Her previous experience also includes positions at The National Community Reinvestment Coalition, the Academy for Education Development, and the Peace Corps, where she served as a regional manager and public affairs officer.

Rachel has an M.S. in Marketing from Johns Hopkins University, an M.A. in International Relations and International Communications from Boston College, and a B.A. in Sociology and French (dual major) from Hobart and William Smith Colleges.

Rachel Maleh with David Hyson

Rachel Maleh with David Hyson

Benefits of Facebook for Communicators


In this short video, Carolyn Kelley Klinger describes the personal and professional benefits and uses of Facebook.

Produced by Mary Fletcher Jones for the video series, Conversations in Public Relations.

About the video podcast, Conversations in Public Relations

Mary Fletcher Jones, Host of Conversations in Public Relations

Mary Fletcher Jones, Host of Conversations in Public Relations

Conversations in Public Relations features online video interviews with Washington, DC-area public relations, advertising, and communications professionals.  The series is hosted by Mary Fletcher Jones, and is found on iTunes, YouTube, the Conversations in Public Relations blog, and other sites.

Goals associated with this series include

  • Provide useful and relevant, career-enriching content to the local PR and communications community.
  • Familiarize the PR and advertising community with the contributions and insights of local thought leaders.
  • Promote the profession in a positive, entertaining, and accessible way.

The InvestmentConversations in Public Relations is produced by Fletcher Prince, which underwrites the production and promotion expenses of the series as a public service to the local communications community.  Guests do not pay to appear on the program and are not compensated for their appearance.  The videos are distributed free of charge.

Each video in the series represents about 20 hours of work, including scheduling guests, obtaining and resizing photos and logos, writing scripts, guest bios, and show notes, videotaping, editing, creating and inserting graphics and music, formatting for video, previewing with guests, and uploading the final versions to the blog, iTunes, YouTube, Facebook, and other video sharing sites.  Additional hours are spent promoting the show and individual episodes on Twitter, Facebook advertising, postcard mailings, and press releases.

Target Audience: Public relations, marketing communications, and advertising professionals in the Washington, DC area.  However, the podcast is downloaded all over the world and the series has a global group of Facebook fans.

Content: 5-10 minute video profiles of

  • Professionals who specialize in a niche area/provide subject matter expertise (e.g., Arnold Worldwide’s Karen Riordan and Susan Rink)
  • Washington PR Woman of the Year Award winners (e.g., APCO Worldwide’s Margery Kraus and Porter Novelli’s Carolyn Tieger)
  • Representatives from professional membership organizations (PRSA, Ad Club, Social Media Club, IABC, STC WDC, WWPR, etc.)
  • Representatives from businesses that cater to the PR/communications community (e.g., Marketwire, BurrellesLuce)
  • PR Authors, bloggers, news media (e.g., Robert Deigh, Kate Perrin)
  • Communications students and young professionals (e.g., Kristen Powers)
  • Volunteer and pro bono work projects
  • Representatives for special events, awards, and conferences relevant to public relations and advertising

Distribution: YouTube, Blip.TV, Facebook, iTunes, and other free online video distribution channels.  Conversations in Public Relations Blog. The Washington Marketing and PR Examiner.com column.

Promotion: Twitter posts, Facebook Fan page, monthly give-away for Facebook fans, targeted Facebook paid ads, postcard mailings to public relations and advertising agencies, press releases to local news media/bloggers.

Reach Statistics: Between its launch in January 2009 and May 15, 2009, the video podcast has downloaded 1,000 times through iTunes, the 31 videos on YouTube have been viewed 1,320 times, and videos have also been viewed through Facebook Video, Blip.TV, AOL Video, and Daily Motion. The show’s blog has been viewed more than 1,100 times. The show’s Facebook Page has 80 fans from all over the world, and the show’s Twitter account has 80 followers.

Presenting Carolyn Kelley Klinger, STC WDC

Carolyn Kelley Klinger

Carolyn Kelley Klinger

Carolyn Kelley Klinger is a guest on Conversations in Public Relations.

Carolyn Kelley Klinger is an independent consultant and has been a technical writer since 1995.  She has volunteered for the Society of Technical Communication since 1998  She is a past president of the Society for Technical Communication, Washington, DC Chapter (STC WDC), and currently manages the chapter’s events, webinars, discussion lists, and competition PR.  She also serves on the nominating committee of the chapter’s parent organization, the Society for Technical Communication, a professional association with 13,000 members worldwide, founded in 1953 and headquartered in Fairfax, Virginia.

Carolyn has a Master’s degree in Geography, and specializes in developing online help for web-based software applications.  Her clients include the National Cancer Institute and several small private companies.

STC WDC, as it is known, has over 400 members and was founded in 1955. It holds professional education events and an annual competition for technical communication. The organization is also well known for its comprehensive and accessible website, http://www.stcwdc.org.

Carolyn will talk to us about the benefits of membership in STC WDC.

Carolyn Kelley Klinger and Mary Fletcher Jones

Carolyn Kelley Klinger and Mary Fletcher Jones

On the role of digital media in crisis communications

Role of Digital Media in Crisis Communications

In this 1-1/2 minute video, hear Dallas Lawrence explain Levick Strategic Communication’s approach to counseling clients about crisis communications.

Dallas heads the Digital Media practice at Levick. Follow Dallas on Twitter @DallasLawrence

This video was recorded during a panel discussion on social media and crisis communications at the May 21, 2009 Social Media Club DC meeting.

Produced by Mary Fletcher Jones for SMC-DC.

Six social media steps for crisis communications

Six Social Media Steps for Crisis Communications

Gayle Weiswasser, of TMG Strategies, outlines six social media steps for crisis response planning.

Recorded for the Social Media Club (SMC-DC) on May 20, 2009 by Mary Fletcher Jones.

How to convince your clients to use social media (video)

How to Convince Clients to Use Social Media

Four professionals who work in social media discuss social media and crisis communications, and how to convince clients to start using social media.

This video was taped during a panel discussion hosted by SMC-DC on May 21, 2009 at Levick Strategic Communications, Washington, DC.

Participants include Jon Eick, Gayle Weiswasser, Andy Garvin, and Dallas Lawrence.

Video by Mary Fletcher Jones.

How to respond to negative comments to your social media

Responding to Negative Comments in the Social Media Space

Four professionals who work in social media share best practices for responding to negative comments in the social media space.

This video was taped during a panel discussion hosted by SMC-DC on May 21, 2009 at Levick Strategic Communications, Washington, DC. Participants include Jon Eick, Gayle Weiswasser, Andy Garvin, and Dallas Lawrence. Video by Mary Fletcher Jones.

The importance of getting your social media strategy in place

The Value of Setting Up a Social Media Presence, Crisis Communications

Four professionals who work in social media discuss the value of setting up a social media presence before a crisis affects a company or organization.

This video was taped during a panel discussion hosted by SMC-DC on May 21, 2009 at Levick Strategic Communications, Washington, DC.

Participants include Jon Eick, Gayle Weiswasser, Andy Garvin, and Dallas Lawrence.

Video by Mary Fletcher Jones.

Public Relations and Marketing: Integrating for Success



Heathere Evans-Keenan, Washington, DC area public relations professional and owner of Keenan PR, opines on the value of integrating marketing and public relations in this two-minute video from Conversations in Public Relations.

Tune in to hear Heathere’s valuable insights!