Monthly Archives: January 2011

From journalist to publicist: thoughts on the career transition, with Sally Squires

With newsrooms shrinking, many journalists are making the transition into PR. Sally Squires, Senior Vice President, Director of Health and Wellness Communications, Powell Tate (formerly of The Washington Post) reveals lessons she learned as she made the transition to a career in public relations.

In 2008, Sally Squires joined Powell Tate as the Director of Health and Wellness Communications after 24 years at The Washington Post as an award-winning medical and health writer. At Powell Tate, she specializes in the design and implementation of nutrition, food and health advocacy programs for government, nonprofit and corporate clients.

Recorded at the January 6, 2011 IPRA meeting by Mary Fletcher Jones


2010 in review: Conversations in Public Relations Blog Health

The stats helper monkeys at mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is doing awesome!.

Crunchy numbers

Featured image

The average container ship can carry about 4,500 containers. This blog was viewed about 16,000 times in 2010. If each view were a shipping container, your blog would have filled about 4 fully loaded ships.


In 2010, there were 28 new posts, growing the total archive of this blog to 155 posts. There were 26 pictures uploaded, taking up a total of 11mb. That’s about 2 pictures per month.

The busiest day of the year was May 11th with 130 views. The most popular post that day was On ethics, with Peter Stanton (VIDEO).

Where did they come from?

The top referring sites in 2010 were,,,, and

Some visitors came searching, mostly for makeup, make up, make-up, wardrobe, and make up tips.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


On ethics, with Peter Stanton (VIDEO) May 2010


What to Wear in the Conversations Videos January 2009
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Look Good on Video: Makeup Tips for Women January 2009