Digital Influence Strategist Karen Untereker

What kind of work is involved in a word-of-mouth campaign? In this interview, Ogilvy PR Digital Influence Specialist Karen Untereker shares what it’s like to work for a major PR firm on social media projects.

Follow Karen on Twitter http://twitter.com/unterekless

Recorded and produced by Mary Fletcher Jones and David Hyson October 2009. All rights reserved.

Twitter with a twist: the story of 10thFlrVending

Meet Karen Untereker, Digital Influence Strategist at Ogilvy Public Relations and the “facilitator” of 10thFlrVending, the hilarious Twitter persona of the vending machine on Ogilvy PR’s 10th Floor.

Karen talks about the genesis of 10thFlrVending and its surprising popularity on Twitter.

Follow @10thFlrVending http://twitter.com/10thFlrVending for funny updates that also provide a refreshingly authentic look inside one of DC’s top PR firms. Follow Karen @unterekless http://twitter.com/unterekless

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Changing Behavior with PR: Sarah Temple, Social Marketing Expert

Tune in for a fascinating discussion with Sarah Temple, Senior Vice President of Social Marketing at Ogilvy Public Relations.

Sarah explains how social marketing campaigns can tackle important social issues, and presents some best practices from Ogilvy’s illustrious work in this area. To read the details of these cases, visit http://www.ogilvypr.com/en/practices/…

Sarah was recently honored as a nominee for Washington PR Woman of the Year by Washington Women in Public Relations.

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Presenting Sarah Temple, Ogilvy PR Social Marketing Expert

Sarah Temple is a guest on Conversations in Public Relations.

Sarah Temple is the Senior Vice President for the Social Marketing Practice at Ogilvy Public Relations.  Her areas of expertise include strategic communications planning and corporate social responsibility programming.

Sarah serves as project director or counselor for a number of federal clients, including the National Heart, Lung, and Blood Institute, the Centers for Disease Control and Prevention, and the National Institutes of Health on social marketing initiatives ranging from women’s health and cancer to family history and children’s health.

As project director for “The Heart Truth,” Sarah directs campaign activities to reach mid-life women, including African American and Hispanic audiences.  She also spearheaded the award-winning campaign’s partnership with America’s fashion industry to launch the Red Dress symbol for the issue of heart health.

Sarah Temple was recently selected as an honoree for the Washington PR Woman of the Year Awards by Washington Women in Public Relations.