Insights on marketing with Maurisa Potts (VIDEO)

Maurisa Potts

In this conversation with Maurisa Potts — VP of Marketing and Communications at the DC Chapter of the American Marketing Association http://www.amadc.org — we learn about the importance of maintaining marketing efforts when budgets are tight, and how AMADC can help area businesses can learn affordable marketing approaches through AMADC professional development opportunities

Part of the Conversations in Public Relations series produced by Mary Fletcher Jones and David Hyson.

Recorded May 7, 2010.

When a marketing organization rebrands itself (VIDEO)

The leaders of the Washington, DC chapter of the American Marketing Association (AMADC) discuss their organization’s rebranding efforts, membership offerings, and their signature annual event, Spring Mix (taking place May 24).

For more information, visit http://www.AMADC.org

Appearing in the video are Brendan Hurley, Christie Susko, and Maurisa Potts.

Interview by Mary Fletcher Jones for Conversations in Public Relations and Examiner.com.

Presenting Maurisa Potts

Maurisa Potts

Maurisa Potts is a guest on Conversations in Public Relations.

Maurisa Potts is a marketing professional with over 15 years of professional marketing experience. Prior to starting her own consulting business, she was the Director of Marketing for the Crystal City Business Improvement District (BID). Maurisa helped enhance the image and perception of Crystal City, Arlington County’s largest downtown. Prior to her work with Crystal City, she was the Marketing Director for Akerman Senterfitt Wickwire Gavin, a  Top 100 national law firm and a Senior Marketing & Business Development Supervisor for Reed Smith LLP, a global law firm.

Maurisa serves on the Board for the Greater Washington Fashion Chamber of Commerce.  She is also a member of Success in the City Professional Women Organization, Ladies Who Launch, Washington Women in Public Relations, and a Social Committee Member for the Virginia Tech Alumni Association (National Capital Region).

Maurisa is a graduate of Virginia Tech University. She resides in Alexandria, VA with her husband and son.