Tag Archives: media relations

Pitching the Media: How to Use Email in Pitches

Vicki Robb, APR explains how to pitch stories to the media with email and telephone contact.  With 25 years of media relations experience, Vicki shares practical tips for communicating your message effectively to reporters.

Vicki Robb is the owner of Vicki Robb Communications.  This video interview was recorded by Mary Fletcher Jones and David Hyson on February 3, 2011.

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Pitching the Media: How to Handle Media Placements

Vicki Robb, APR, explains how to handle media placements.  In this video interview for Conversations in Public Relations, you will learn

  • How to interact with reporters after obtaining the placement
  • Creative ways to share media placements with stakeholders
  • How to use media placements to demonstrate value to your clients

Vicki Robb is owner of Vicki Robb Communications and has more than 25 years of public relations experience.

Recorded February 3, 2011 by David Hyson and Mary Fletcher Jones for Conversations in Public Relations.

Make the perfect PR pitch, with Vicki Robb

Does pitching make you tremble?  Well, don’t worry.  Vicki Robb, APR, is here to tell you how to make the perfect pitch to the media.

Learn media relations tips in this video interview with PR consultant Vicki Robb.

Vicki Robb is the president of Vicki Robb Communications and is a public relations consultant with more than 25 years of media relations experience, including work in the White House.

Check out Vicki’s book on her White House years: http://amzn.com/1439231354

Recorded February 3, 2011. Video by David Hyson and Mary Fletcher Jones.

When media relations requires sensitivity: a conversation with Ami Neiberger-Miller (VIDEO)

Ami Neiberger-Miller and Mary Fletcher Jones

Does handling media relations mean you always have to capitulate to the demands of the press? No, not always. In this conversation with Ami Neiberger-Miller — in charge of public affairs for the Tragedy Assistance Program for Survivors (http://www.TAPS.org) — we learn how to handle media relations with sensitivity.

Recorded 2010 at the offices of the Tragedy Assistance Program for Survivors in Washington, DC.

Host: Mary Fletcher Jones. Direction: David Hyson.

Anatomy of a press conference – with Amy Shaw

If you’ve ever wondered what kind of work goes into producing a press conference, tune in as SNM’s Associate Director of Public Relations Amy Shaw shares best practices for obtaining media coverage. Amy discusses how to connect with reporters, how to hold a virtual press conference, and how to maintain momentum and relationships after the press conference.

Recorded in December 2009. Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

Virtual Press Conference Tips from Amy K. Shaw

Amy K. Shaw, Associate Director of Public Relations at SNM (http://www.snm.org), shares the results of her organization’s amazing success with obtaining media coverage at their annual conference by presenting a well-planned press conference, including the element of a virtual press conference created with Ustream live streaming online video.

To download Amy Shaw’s PowerPoint presentation (11 slides) about this press conference, visit http://www.adfero.com/viralvideopdfs/…

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson. Recorded December 2009.