Tag Archives: David Hyson

Make the perfect PR pitch, with Vicki Robb

Does pitching make you tremble?  Well, don’t worry.  Vicki Robb, APR, is here to tell you how to make the perfect pitch to the media.

Learn media relations tips in this video interview with PR consultant Vicki Robb.

Vicki Robb is the president of Vicki Robb Communications and is a public relations consultant with more than 25 years of media relations experience, including work in the White House.

Check out Vicki’s book on her White House years: http://amzn.com/1439231354

Recorded February 3, 2011. Video by David Hyson and Mary Fletcher Jones.


Conversations in Public Relations 2009 Wrap-Up

I launched Conversations in Public Relations in January of this year, so it seems like the perfect time, as 2009 draws to a close, to thank all the wonderful and fascinating guests who agreed to be interviewed and to share what they know with Washington, DC metro area communicators.

We produced more than 80 videos for the online video series this year, and considering that we didn’t get paid for a minute of it, I think that’s a pretty big achievement!

Thanks to the fans who read this blog 8,000+ times and who watched the YouTube videos 8,000+ times this year.  It was nice to see you on iTunes, too (people downloaded the show 5,000+ times).

I am especially grateful to David Hyson for his unfailing support and direction.

Thanks also to the talented Ross Putman who filmed the first episodes for us and to the gifted Katie Donohue who designed the graphics and logo associated with the blog and online video series.

Best wishes to all of you for a happy new year.

Virtual Press Conference Tips from Amy K. Shaw

Amy K. Shaw, Associate Director of Public Relations at SNM (http://www.snm.org), shares the results of her organization’s amazing success with obtaining media coverage at their annual conference by presenting a well-planned press conference, including the element of a virtual press conference created with Ustream live streaming online video.

To download Amy Shaw’s PowerPoint presentation (11 slides) about this press conference, visit http://www.adfero.com/viralvideopdfs/…

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson. Recorded December 2009.

A Conversation with Colby Cox: Video

Join Conversations in Public Relations as we meet Colby Cox, an Account Executive with Marketwire.  Marketwire is a leading news wire service offering a number of services for busy communications professionals. Colby will introduce us to Marketwire’s innovative product, Social Media 2.0, which transforms the conventional press release into a social media tool with the power to reach people online.

For more information about Marketwire’s services in the Washington, DC metropolitan area, contact Colby at (202) 664-1003, or visit http://www.Marketwire.com.

In the U.S. and Canada, call 800-774-WIRE (9473).

Your host for this interview is Mary Fletcher Jones.

Video and direction by David Hyson.