Vicki Robb is an independent public relations consultant and media relations expert
Vicki Robb is a guest on Conversations in Public Relations.
Vicki Robb, APR, is an independent public relations consultant with more than twenty-five years of experience, including work for organizations such as the John Templeton Foundation, Wal-Mart, Coalition for Auto Repair Equality, Food Lion, RetireSafe, Center for Immigration Studies, George Mason University, and many others.
Previously, Vicki served as press assistant to former First Lady Rosalynn Carter at The White House. In this position, she wrote press releases, directed camera crews and reporters at White House special events, and interacted daily with top tier reporters and TV news crews.
Vicki directed high profile coverage for The Seniors Coalition, leading them to be named one of the top ten most effective lobbying organizations in Washington by Roll Call.
Vicki also put The National Institute for Healthcare Research on the map with over 70 million impressions within 18 months including coverage on “CBS Evening News,” “NBC Nightly News,” the New York Magazine, and Time among hundreds more.
Vicki is the author of Me and Jimmy: Tales of a Junior Staffer in the Carter White House and Capital Porties: The Inside Scoop on Washington’s Top Dogs .
Vicki is a graduate from the University of Georgia School of Journalism. She is a member of the Public Relations Society of America, where she earned her professional accreditation, as well as the Independent Public Relations Alliance.