Midy Aponte is a guest on Conversations in Public Relations.
Midy Aponte is the owner of The Sánchez Ricardo Agency, a nonpartisan consulting firm in Washington, D.C. that provides strategic counsel to businesses, non-profits and government agencies in the areas of corporate communications, public affairs, social marketing and multicultural communications.
She founded Sánchez Ricardo in 2009 with the belief that we have entered an era where aggressive, high-level communications must be married with bottom-up social involvement in order to raise awareness, spark genuine interest and generate action from target audiences. As a bicultural communications strategist with 11 years in the industry, Midy is a sought after expert in conceptualizing and executing multi-faceted campaigns, coalition-building efforts and program development.
A first generation Cuban American, Midy graduated from Florida International University’s School of Journalism. She is a member of the Hispanic Lobbyists Association and the National Association of Hispanic Journalists. She also serves on the Board for the YWCA National Capital Area.
Follow Midy on Twitter @midyaponte