Social Media and Online Reputation Management – Before and After a Crisis

Dallas Lawrence provides suggestions for how corporations, government agencies, and nonprofit organizations can use social media to build online communities of support that can be called on during a crisis.  He mentions the usefulness of building positive relationships with bloggers, Twitter users, and groups of people on social networks.

As chair of Levick Strategic Communications Digital Media Practice, Dallas Lawrence leads a team that provides high-profile corporate, government, and non-profit clients with effective online reputation management, crisis response and social media engagement programs. Dallas blogs for “Bulletproof: The Blog on Crisis Communications” http://www.bulletproofblog.com.  Follow Dallas on Twitter @DallasLawrence

Produced by Mary Fletcher Jones for Conversations in Public Relations.  Direction by David Hyson.

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