Dallas Lawrence provides suggestions for how corporations, government agencies, and nonprofit organizations can use social media to build online communities of support that can be called on during a crisis. He mentions the usefulness of building positive relationships with bloggers, Twitter users, and groups of people on social networks.
As chair of Levick Strategic Communications Digital Media Practice, Dallas Lawrence leads a team that provides high-profile corporate, government, and non-profit clients with effective online reputation management, crisis response and social media engagement programs. Dallas blogs for “Bulletproof: The Blog on Crisis Communications” http://www.bulletproofblog.com. Follow Dallas on Twitter @DallasLawrence
Produced by Mary Fletcher Jones for Conversations in Public Relations. Direction by David Hyson.