A Conversation with Sandra Wills Hannon

Meet Sandra Wills Hannon, Ph.D., APR, public relations professional and market research expert. Sandra is founder of The Hannon Group (http://www.thehannongroup.com) and provides public relations and market research services to a wide variety of clients.

Learn what communicators should know about market research-based communications strategies in this Conversations in Public Relations video produced by Mary Fletcher Jones. September 2009.


So, what do you think? What did you learn? Comments?

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