A Conversation with Karen Riordan

A Conversation with Karen Riordan

Join Conversations in Public Relations as we meet Karen Riordan, President of the DC Ad Club and President of the advertising firm, Arnold Worldwide. Karen talks about the state of advertising today and describes what advertising professionals need to know to stay in the game. She also explains how public relations and advertising are complementary in an integrated marketing strategy. Mary Fletcher Jones is your host for this video series about communications professionals and organizations in the Washington, DC area.

So, what do you think? What did you learn? Comments?

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