Margery Kraus is a guest on Conversations in Public Relations.
Margery Kraus, president and chief executive officer of APCO Worldwide, a global consulting firm headquartered in Washington, D.C., specializes in public affairs, communication and business consulting for major multinationals.
Ms. Kraus founded APCO in 1984 and has transformed it from a company with one small Washington office to a multinational consulting firm in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. In September 2004, Ms. Kraus led a management buy-out of her firm from Grey Global Group, making APCO one of the largest privately owned communication and public affairs firms in the world.
Throughout the years, her approach has been to fuse the best local experience with a global perspective, resulting in an international agency with a unique culture based on seamless teamwork. Ms. Kraus specializes in providing strategic counsel on issue-based communication, crisis management, market entry, and corporate reputation across diverse industry groups. She also pioneered one of the industry’s earliest practices in corporate responsibility and the development of public/private partnerships.
Prior to founding APCO, Ms. Kraus assisted in the creation and development of the Close Up Foundation, a multi-million dollar educational foundation sponsored in part by the United States Congress. Ms. Kraus continues to be involved with the foundation by serving on its board of directors.
Ms. Kraus received the Washington PR Woman of the Year Award from Washington Women in Public Relations in 2006.