Karen Riordan is a guest on Conversations in Public Relations.
When Karen Riordan says she loves working at Arnold, you believe her. After all, she’s been with the advertising agency for 13 years and counting.
In her role as President of Arnold’s Washington, DC office, she oversees client relations and operations on all agency accounts including Choice Hotels International, Amtrak, The Bahamas Ministry of Tourism, and Colonial Williamsburg Foundation. As the former CMO of Arnold Direct, Karen brought a wealth of integrated marketing skills to the Arnold DC office. There, she managed online, direct mail, e-mail, CRM and loyalty marketing programs for The Hartford Financial Services Group, Staples, Royal Caribbean, Celebrity Cruises, and Volkswagen.
Karen graduated summa cum laude from Boston College with a dual major in Speech Communications and English Literature. She is a member of the Steering Committee of Advertising Week, President of the DC Ad Club, Chair of the DC ADDYs, as well as a member of the American Advertising Federation (AAF) and the American Marketing Association (AMA).