Amanda Miller Littlejohn of Mopwater Social PR discusses personal branding

What can you do as a public relations professional to build your personal brand?

Amanda Miller Littlejohn of Mopwater Social PR http://www.mopwaterpr.com defines personal brand and why it matters.

In this video interview, Amanda shares personal brand-building tips, such as sharing interesting information that is of value to others through video, blogs, and workshops.

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson. Follow us on Facebook: http://www.Facebook.com/Conversations.In.Public.Relations

Amanda Miller Littlejohn of Mopwater Social PR  is well-known in the DC area for her public relations and social media work, and particularly for her blog and the workshops and seminars she organizes.

In this interview with Mary Fletcher Jones, Amanda shares how she got started in public relations and marketing, and describes the work she does with clients.

Follow Amanda on Twitter: @amandamogul

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson as a service to the communications community.  For more information or to propose a guest or show topic, please contact Mary@FletcherPrince.com.

Like Conversations in Public Relations on Facebook: http://www.Facebook.com/ConversationsinPublicRelations

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Vicki Robb is the owner of Vicki Robb Communications.  This video interview was recorded by Mary Fletcher Jones and David Hyson on February 3, 2011.

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Vicki Robb is owner of Vicki Robb Communications and has more than 25 years of public relations experience.

Recorded February 3, 2011 by David Hyson and Mary Fletcher Jones for Conversations in Public Relations.

Learn media relations tips in this video interview with PR consultant Vicki Robb.

Vicki Robb is the president of Vicki Robb Communications and is a public relations consultant with more than 25 years of media relations experience, including work in the White House.

Check out Vicki’s book on her White House years: http://amzn.com/1439231354

Recorded February 3, 2011. Video by David Hyson and Mary Fletcher Jones.

Vicki Robb is the author of Me & Jimmy! Tales of A Junior Staffer in the Carter Whitehouse, available from Amazon.com

Vicki shares fascinating insider anecdotes, as well as her views and experience about public relations work, in this candid video interview with Conversations in Public Relations host Mary Fletcher Jones.

Video interview recorded February 3, 2011 by David Hyson, editing by Mary Fletcher Jones.

Vicki Robb and Mary Fletcher Jones talk about Vicki's White House PR work for Conversations in Public Relations video interview

Join Conversations in Public Relations on Facebook: http://www.facebook.com/Conversations.in.Public.Relations

Vicki Robb is an independent public relations consultant and media relations expert

Vicki Robb is a guest on Conversations in Public Relations.

Vicki Robb, APR, is an independent public relations consultant with more than twenty-five years of experience, including work for organizations such as the John Templeton Foundation, Wal-Mart, Coalition for Auto Repair Equality, Food Lion, RetireSafe, Center for Immigration Studies, George Mason University, and many others.

Previously, Vicki served as press assistant to former First Lady Rosalynn Carter at The White House. In this position, she wrote press releases, directed camera crews and reporters at White House special events, and interacted daily with top tier reporters and TV news crews.

Vicki directed high profile coverage for The Seniors Coalition, leading them to be named one of the top ten most effective lobbying organizations in Washington by Roll Call.

Vicki also put The National Institute for Healthcare Research on the map with over 70 million impressions within 18 months including coverage on “CBS Evening News,” “NBC Nightly News,” the New York Magazine, and Time among hundreds more.

Vicki is the author of Me and Jimmy: Tales of a Junior Staffer in the Carter White House and Capital Porties: The Inside Scoop on Washington’s Top Dogs .

Vicki is a graduate from the University of  Georgia School of Journalism. She is a member of the Public Relations Society of America, where she earned her professional accreditation, as well as the Independent Public Relations Alliance.

Robert notes that the RFP (Request for Proposal) process can be unnecessarily problematic for both issuing organizations and applying public relations agencies.

On the issuing side, organizations want the process to be open and fair.  But they are concerned about not receiving the services as described. Poorly written RFPs with unclear budgets can also undermine the project.

Agencies often struggle with meeting the exhaustive requirements of RFPs, and sometimes feel like an agency has already been selected.

His company, RFP Associates, works with companies and organizations to write requests for proposals that obtain the best responses from the most qualified agencies.

In this video produced by Mary Fletcher Jones for Conversations in Public Relations, Robert identifies some of the common problems that can challenge the RFP process, and provides suggestions for improvements.

Robert mentions how easy the iPad is to use in client meetings, to show presentations and videos, for example.  The iPad has many PR-friendly features, including electronic calendars and office tools.

Recorded December 2010 by Mary Fletcher Jones, Fletcher Prince, for Conversations in Public Relations.

Disclaimer: this video is not an endorsement of Apple or the iPad and no compensation was provided or received for the production of this video.