Originally posted on The PRSA-NCC Blog:
I’ve met a lot of incredibly capable PR people who are not going to get very far in the PR world. That’s because in order to become a valued professional in today’s marketplace, PR pros need much more than the talent to communicate.
Today’s successful PR pro needs the “hard” business skills to become a valued business partner and not a mere tactician. PRSA-NCC’s annual “From PR Manager to PR Leader” half-day seminar on Feb. 13 will share some of these skills that PR people need to take their career to that next level. Here are just a few.