Conversations in Public Relations

Social Media and Public Affairs with Ben Finzel of Widmeyer Communications

November 7, 2009 · Leave a Comment


Integrating social media into public affairs campaigns is the topic of this social media video featuring an interview with Ben Finzel, Senior Vice President and public affairs practice lead at Widmeyer Communications http://www.Widmeyer.com

Ben shares his expertise built on more than 20 years of experience in public affairs. Produced October 2009 by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

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The future of social media – with Barry Reicherter, Widmeyer Communications

November 7, 2009 · Leave a Comment


Barry Reicherter, Senior Vice President at Widmeyer Communications and the Digital and Creative lead fo the public relations agency, shares best practices for employing social media in public affairs campaigns, as well as his views on where social media is heading in the future.

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations, October 2009.

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Barry Reicherter: Digital and Creative Lead at Widmeyer Communications

November 7, 2009 · Leave a Comment


Meet Barry Reicherter, Senior Vice President and head of Digital and Creative at Widmeyer Communications. Barry shares how he became involved in digital and social media, and talks about his work at Widmeyer http://www.Widmeyer.com

This social media video is part of the Conversations in Public Relations series. Produced October 2009 by Mary Fletcher Jones and David Hyson.

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Margaret Dunning offers career advice for PR professionals

November 3, 2009 · Leave a Comment

Margaret Dunning, Principal and Chief Strategy Officer of Widmeyer Communications http://www.Widmeyer.com, shares job-seeking and career-building advice for young PR professionals in this Conversations in Public Relations video interview.

Conversations in Public Relations is a public relations video series produced by Mary Fletcher Jones and David Hyson.

Recorded October 30, 2009 at Widmeyer Communications, Washington, DC.

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Margaret Dunning of Widmeyer Communications

November 3, 2009 · Leave a Comment


Meet Margaret Dunning, Principal and Chief Strategy Officer of Widmeyer Communications, (http://www.widmeyer.com) an independent public relations firm with offices in Washington, DC and New York.

In this inspiring Conversations in Public Relations video interview, Margaret Dunning shares how she got started in communications, and what she likes best about her career. She also describes what her agency responsibilities entail, and reveals her future plans for Widmeyer Communications.

Produced by Mary Fletcher Jones and David Hyson.

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Margaret Dunning offers advice for new PR professionals

November 3, 2009 · Leave a Comment


Margaret Dunning, Principal and Chief Strategy Officer of Widmeyer Communications http://www.Widmeyer.com, shares job-seeking and career-building advice for young PR professionals in this Conversations in Public Relations video interview.

Conversations in Public Relations is a public relations video series produced by Mary Fletcher Jones and David Hyson.

Recorded October 30, 2009 at Widmeyer Communications, Washington, DC.

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Digital Influence Strategist Karen Untereker

October 31, 2009 · Leave a Comment


What kind of work is involved in a word-of-mouth campaign? In this interview, Ogilvy PR Digital Influence Specialist Karen Untereker shares what it’s like to work for a major PR firm on social media projects.

Follow Karen on Twitter http://twitter.com/unterekless

Recorded and produced by Mary Fletcher Jones and David Hyson October 2009. All rights reserved.

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Twitter with a twist: the story of 10thFlrVending

October 29, 2009 · Leave a Comment

Meet Karen Untereker, Digital Influence Strategist at Ogilvy Public Relations and the “facilitator” of 10thFlrVending, the hilarious Twitter persona of the vending machine on Ogilvy PR’s 10th Floor.

Karen talks about the genesis of 10thFlrVending and its surprising popularity on Twitter.

Follow @10thFlrVending http://twitter.com/10thFlrVending for funny updates that also provide a refreshingly authentic look inside one of DC’s top PR firms. Follow Karen @unterekless http://twitter.com/unterekless

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

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Changing Behavior with PR: Sarah Temple, Social Marketing Expert

October 29, 2009 · Leave a Comment

Tune in for a fascinating discussion with Sarah Temple, Senior Vice President of Social Marketing at Ogilvy Public Relations.

Sarah explains how social marketing campaigns can tackle important social issues, and presents some best practices from Ogilvy’s illustrious work in this area. To read the details of these cases, visit http://www.ogilvypr.com/en/practices/…

Sarah was recently honored as a nominee for Washington PR Woman of the Year by Washington Women in Public Relations.

Produced by Mary Fletcher Jones and David Hyson for Conversations in Public Relations.

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Presenting Karen Untereker, Ogilvy Digital Strategist

October 23, 2009 · Leave a Comment

Karen Untereker

Karen Untereker

Karen Untereker is a guest on Conversations in Public Relations.

As a digital strategist for Ogilvy’s 360° Digital Influence, Karen Untereker works with a number of clients on interactive and word of mouth marketing campaigns.

Prior to joining Ogilvy PR, Karen was a Senior Analyst in Strategy and Analytics at AtmosphereBBDO in New York.  There she supported online advertising campaigns, analyzed interactive campaign and site metrics, and developed social media strategies for Fortune 500 companies and large non profits alike.

Karen began her career in marketing at Digitas in New York.  She led direct mail campaigns and product branding efforts for American Express.

Karen holds a bachelor’s degree in Art History and French from Williams College.  She currently resides in Washington, DC and loves cooking, reading, and museum hopping.  She is on the National Board of Advisors for the Baldwin School in Bryn Mawr, Pennsylvania.

Follow Karen on Twitter http://twitter.com/unterekless

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