Originally posted on The PRSA-NCC Blog:

I’ve met a lot of incredibly capable PR people who are not going to get very far in the PR world. That’s because in order to become a valued professional in today’s marketplace, PR pros need much more than the talent to communicate.

Feb 13 program

Today’s successful PR pro needs the “hard” business skills to become a valued business partner and not a mere tactician. PRSA-NCC’s annual “From PR Manager to PR Leader” half-day seminar on Feb. 13 will share some of these skills that PR people need to take their career to that next level. Here are just a few.

1) Become self-aware first 
A good manager looks in the mirror first. Do you really know your management strengths and weaknesses and are you willing to do the hard work to minimize your deficiencies? Do you know your personality type and management style and are you willing to accept constructive criticism? If…

View original 623 more words

New Year’s Resolutions for Communicators – A Conversation with Leah Ibraheem

The new year is almost here! Time to make resolutions. Marketing consultant Leah Ibraheem shares advice for communicators, business owners, and nonprofit managers on staying focused, setting goals, and networking.

Leah Ibraheem is a multi-channel marketing strategist and blogger who works in the Washington, DC area. Follow Leah on Twitter @LeahIbraheem.

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson of Fletcher Prince http://www.FletcherPrince.com.

Conversations in Public Relations: three years of great interviews

Goodbye-2012-Happy-New-Year-2013-Picture67107801_2012122812231As 2012 draws to a close, we are happy to report that Conversations in Public Relations is still going strong, which motivates us to have an even better fourth year in 2013.

David and I are looking forward to recording even more video interviews with Washington, DC area communicators, marketers, PR pros, and advertising experts in the new year.

In 2012, we added 96 YouTube subscribers, bringing our total to 333.  We had an additional 17,625 views bringing our total views to 61,640.

Previous guests take note: the older videos continue to get lots of play, with some numbering in the thousands of views.

Our gender split of viewers is nearly 50/50 — the audience is 51.7% male and 48.3% female.

Please subscribe to Conversations in Public Relations on YouTube, and let us know your ideas for video topics and guests.  Happy New Year!

PR Careers: Advice for Job Interviews, with Rachel DiCaro Metscher

Are you looking for your first job, or an internship, in public relations, corporate communications, or marketing? Need some job-winning advice?

Rachel Metscher, Corporate Communications Director with Hobsons http://www.hobsons.com shares advice on using social media, job interviews, and even rejections to obtain a job in the competitive public relations field.

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson of Fletcher Prince http://www.FletcherPrince.com as a service to the community.  Please subscribe to our YouTube Channel and Like Conversations in Public Relations on Facebook If you would like to be a guest on Conversations in Public Relations, please email Mary at FletcherPrince.com

Polish your personal brand: Amanda Miller Littlejohn provides tips

Amanda Miller Littlejohn of Mopwater Social PR discusses personal branding

What can you do as a public relations professional to build your personal brand?

Amanda Miller Littlejohn of Mopwater Social PR http://www.mopwaterpr.com defines personal brand and why it matters.

In this video interview, Amanda shares personal brand-building tips, such as sharing interesting information that is of value to others through video, blogs, and workshops.

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson. Follow us on Facebook: http://www.Facebook.com/Conversations.In.Public.Relations

A Conversation with Amanda Miller Littlejohn

Amanda Miller Littlejohn of Mopwater Social PR  is well-known in the DC area for her public relations and social media work, and particularly for her blog and the workshops and seminars she organizes.

In this interview with Mary Fletcher Jones, Amanda shares how she got started in public relations and marketing, and describes the work she does with clients.

Follow Amanda on Twitter: @amandamogul

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson as a service to the communications community.  For more information or to propose a guest or show topic, please contact Mary@FletcherPrince.com.

Like Conversations in Public Relations on Facebook: http://www.Facebook.com/ConversationsinPublicRelations

 

Starting your own PR Business: A Conversation with Jeff Ghannam

Have you ever dreamed of starting your own public relations or marketing business?  Jeff Ghannam, founder of Crystal Communications & Marketing, recently did just that.  I asked Jeff to share some of his insights on why now is a good time to go independent, and what it takes to start your own communications business.

Pitching the Media: How to Use Email in Pitches

Vicki Robb, APR explains how to pitch stories to the media with email and telephone contact.  With 25 years of media relations experience, Vicki shares practical tips for communicating your message effectively to reporters.

Vicki Robb is the owner of Vicki Robb Communications.  This video interview was recorded by Mary Fletcher Jones and David Hyson on February 3, 2011.

Subscribe for free to Conversations in Public Relations on YouTube.

Pitching the Media: How to Handle Media Placements

Vicki Robb, APR, explains how to handle media placements.  In this video interview for Conversations in Public Relations, you will learn

  • How to interact with reporters after obtaining the placement
  • Creative ways to share media placements with stakeholders
  • How to use media placements to demonstrate value to your clients

Vicki Robb is owner of Vicki Robb Communications and has more than 25 years of public relations experience.

Recorded February 3, 2011 by David Hyson and Mary Fletcher Jones for Conversations in Public Relations.

Make the perfect PR pitch, with Vicki Robb

Does pitching make you tremble?  Well, don’t worry.  Vicki Robb, APR, is here to tell you how to make the perfect pitch to the media.

Learn media relations tips in this video interview with PR consultant Vicki Robb.

Vicki Robb is the president of Vicki Robb Communications and is a public relations consultant with more than 25 years of media relations experience, including work in the White House.

Check out Vicki’s book on her White House years: http://amzn.com/1439231354

Recorded February 3, 2011. Video by David Hyson and Mary Fletcher Jones.